And it's anything but neutral.
Even though in recent years whites, creams, and beiges have ruled the design world, Benjamin Moore is taking a bold step away from this safe choice. Sure, last year their color for 2016 was Simply White OC-117, but this year they went with something they describe as a rich, deep amethyst: Shadow.
"After a year of looking at white, we were looking for something with more feeling," a spokesperson for the company said at their reveal party at the New York Public library this week. The company also shared a palette of 22 colors they recommend pairing with this statement hue, which includes other jewel tones like ruby and emerald.
Here, the color is seen in a grand entryway and show homeowners you don't have to go light and airy with your entrance. Sometimes a dramatic, in-your-face hue does a better job setting a sophisticated tone to your home.